For Small Business Owners
If you are a small business owner you already know how much work is involved to make your business successful. You already know that you are chief cook and bottle washer. You wear the hats of the janitor, the technician, and the CEO of your business.
So come with me for a minute and put on your marketing and advertising hat… think about this with me.
You have all sorts of advertising “consultants” telling you that you must advertise or your business will fade from the public eye. Between newspaper, radio, television, phonebooks, billboards, and a multitude of others, their sales people would have you spending hundreds or even thousands of dollars per month for advertising campaigns that are not guaranteed a single sale. You pump endless amounts of money into the advertising machine without a clear way to measure your ROI. For most small businesses you are fortunate if you make back the amount of money you spend on a campaign; much less actually make a profit. It doesn’t matter if a media has thousands of viewers or listeners per day. The fact is that your ad is pretty much ignored by the overwhelming percentage of them.
Do you know why that is? That is because the old methods of advertising are simply growing more and more ineffective in today’s world. You are blasted with advertising from the moment you wake until you dose off to sleep at night. You have trained yourself to become deaf to the constant chatter. That is why you don’t see nor hear your traditional advertising efforts. Guess what… your customers are the exact same way.
Remember not so long ago when you could buy a yellow pages ad in the phone book for a year and get virtually guaranteed calls all year long. What happened? Why doesn’t that work any more?
Google is the New Phonebook
Just like encyclopedias the phone book has grown obsolete. The truth is fewer and fewer people even own a paper phone book anymore. Why thumb through all that paper when you can go right to Google and find exactly what you want, at the touch of a few buttons.
Google can deliver information about your business in a matter of seconds. Google can deliver your business name, location, directions for how to get there, the phone number, the owner’s name, the hours of operation, and even raw testimonials telling what other people are saying about your business. Google can make your business seem even bigger than it is.
And then there is the smartphone revolution happening right before our eyes. When people are looking for businesses like yours with their phones, are they finding you…or your competitors?
So what can go wrong? What can go wrong is if a customer (your potential customer) goes looking for businesses like yours and Google offers up your competitor. Not only is Google presenting your top competitors, sometimes Google ranks even the low end competitors. You know those guys who are not even full time professionals but who simply do your business as an “also ran” to their business. If you are not showing up at least on the upper half of the front page for local searches, it is a simple truth that your business is not being found by your potential customers.
Why Your Business is No Where to be Found
And here is the real scary part for your business, they aren’t looking for you by name. If they knew you they would have already called you. They are looking for you by categories or keywords. If your business is not showing up front page by those keywords, your customers are not finding you.
“You have got to be kidding” you say. How can Google display all those other businesses and not find me? What is it about those other listings that they get front page billing? What is it about my website or my listings that cause it not to get picked as a primary result? What can I do to fix this?
Search Engine Optimization (SEO)
That is where we come in at SEO Spider Master. With a brief analysis of your web presence and comparing yours to your competition, we can tell you why Google is picking those other listings over yours: and we can fix that. We know how to make changes to your website and over all web presence so that Google will start to prefer your listings as the best search result match for the listings they display on the front page in your local area.
We know how to make your listings more complete and packed with information the way Google likes to see it so that Google can’t resist picking your business first. Because we deliver information in a format that makes it easy for Google to read. Google spiders will know that your business is a major player in your local market.
We Make Small Businesses Look Big on the Internet
Even if you are not the biggest player in your market, we make your web presence dominant. Because you are found at every turn, to a searching customer it will appear as though you are THE place to do business. The shear repetition of reoccurring listings sends a subliminal message to searching customers that you are someone who has what it is they are looking for.
It’s Not Magic
It’s not magic…or even all that technical in reality. So why can’t you do this for yourself? For those who are technically inclined, the short answer is…you can. You could change your own oil in your car too but do you? We have the expertise and the professional tools to be twice as effective in a shorter time than you could do it for yourself. This is an incredible value for your advertising dollars.
The Best Bang for Your Advertising Buck
At its core SEO is a type of internet advertising called organic search.
To be clear, I am not suggesting you ignore all other advertising media. What I am suggesting is that one of the greatest advertising values for your business today is in the area of SEO.
Why Organic Traffic Works
The reason organic search traffic is so much better than traditional media traffic is that traditional media traffic is passive while organic traffic is aggressive. With traditional media the traffic is not there to find your business. The traffic itself is there to watch a television show, or to listen to music on the radio, or to read the news from the newspaper. The discovery of your ad in those media is purely coincidental and happenstance.
With SEO organic traffic, the customer is deliberately searching for an answer to their problem. They want to know where to go to buy right now. They may even be searching with the credit card in their hand. What that means to your business is that organic traffic results in more actual sales with much less traffic. If the one way street ends right at your door step, it is a fair assumption that the customer is pulling into your parking lot ready to buy what you are selling.
Please look through our customer list and check out our reviews. We have many satisfied customers and would welcome the opportunity to help you get to be #1 on Google in your home town.
Bob Wadley 662-840-4969 888-694-9595 firstname.lastname@example.org